Basics of Event Management

Explore the dynamic world of event management, from its rich historical roots to modern-day strategies that drive successful gatherings. Learn about the diverse types of events, their social and economic impacts, and the burgeoning growth of the industry, especially in India. Discover essential entrepreneurial skills, communication techniques, and financial management practices crucial for thriving in this field. Whether you’re aiming to craft unforgettable experiences or seeking business opportunities, this comprehensive guide equips you with the knowledge to excel in event management.

Basics of Event Management

1 Introduction and scope of events

  1. Historical Perspective of Events
  2. Event Management — The Concept
  3. The Demand and Scope of Events
  4. Designing the Event Experience

2 Types of events

  1. Categories based on Size
  2. Categories based on Purpose or Sector
  3. Intellectual Properties (IPs)
  4. Managed Events
  5. Digital Events
  6. Activations / Promotional Campaigns
  7. Emerging Trends in Rural, Sports, Digital, and Government Events

3 Characteristics of events

  1. Characteristics of Events
  2. Impact of Events
  3. The Advantages of Events
  4. Financial Planning in Event Management
  5. The Creative Edge and the ‘Wow’ Factor

4 Growth of event industry in India

  1. Industry Size and Growth
  2. Strengths and Challenges
  3. Structure of Event Services
  4. Scope of Expansion and Careers

5 Entrepreneurial competencies for event management

  1. Competencies Required: Being an Event Entrepreneur
  2. Event Feasibility (Related to Competencies)
  3. The Screening Process
  4. Progressing the Idea
  5. Competitive Advantage

6 Event manager

  1. Skills of the Event Manager
  2. Working with the Team
  3. Networking and Negotiation Skills
  4. Technical Skills
  5. Interpersonal Skills, Body Language and Language Skills
  6. Service Orientation
  7. Handling Pressures

7 Communication skills and methods

  1. Importance of Communication
  2. Communication Skills for Event Management
  3. Communication Requirements in Events
  4. Methods of Communication
  5. Conveying Messages through Theme and Décor
  6. Communication using Technology

8 Building portfolios

  1. Preparing Presentations for Effective Communication
  2. Planning and Building Portfolios
  3. The Principles of Portfolio Design
  4. Case Study of a Profile Portfolio

9 Business opportunity search

  1. Scanning the Potential of the Indian Event Management Industry
  2. Opportunity Assessment Process
  3. Types / Structure of Business Organisations
  4. SWOT Analysis
  5. Zero Down Approach

10 Business plan preparation

  1. What is a Business Plan?
  2. Benefits of a Business Plan
  3. Who Reads a Business Plan?
  4. Steps in Preparing a Business Plan for an Event Management Company
  5. Why do some Start-up Event Management Companies fail?

11 Managing event management company

  1. Life Cycle of an Organisation
  2. Production and Operations Management
  3. Marketing Management
  4. Human Resource Management
  5. Total Quality Management (TQM)
  6. Business Ethics

12 Financial management

  1. Financial Management and its Functions
  2. Types of Finance
  3. Raising Finance
  4. Projected Financial Statements
  5. Break-even Analysis
  6. Profitability Ratios